Try <%#
instead of <%=
in the aspx web page under head section
<script type="text/javascript"
src="<%# ResolveUrl("~/
jquery.js") %>">
</script>
Then in Code Behind of Master page under Page_Load
Event
Page.Header.DataBind();
Now you are good to go with either jQuery and JavaScript as well as CSS just you need to change your path in ResolveUrl
which file you want to handle CSS, JavaScript, jQuery.